via Instagram http://instagr.am/p/J6sGbOQsqs/
Roy Taylor announcing the winner of our competition at the Made in the Midlands expo!
via Instagram http://instagr.am/p/J6rzMWQsqp/
Marketing executive Asha preparing her presentation on social media for businesses
via Instagram http://instagr.am/p/J6rk-oQsqo/
6 Deadly Networking Mistakes To Avoid At All Costs
In the second of our guest blog posts Senior Regional Director of Business For Breakfast Stuart Walton outlines the 6 deadly networking mistakes to avoid at all costs. There is a definite art to networking one of the most powerful marketing techniques that you can use to further your business objectives. It’s not something that is hard to master – just use your common sense – and steer clear of doing any of the following: MISTAKE #1 Not listening. Of course we are all there to sell ourselves, but if we don’t connect with anyone, people will run a
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The Made in the Midlands exhibition
After weeks of planning and preparation, Malthouse Engineering attended the Made in the Midlands exhibition yesterday at the Banks Stadium in Walsall. In total there were 70 manufacturing firms exhibiting and many more visiting. Our stand was very popular and we made a lot of good connections. Throughout the day we took a number of photos which were tweeted, for those who missed them this is a selection of the best. via Instagram http://instagr.am/p/JyzzgTwsiy/ via Instagram http://instagr.am/p/JzNN86wsm4/ via Instagram http://instagr.am/p/Jy5cEYQsjo/ via Instagram http://instagr.am/p/JyxfKEwsid/
Social Media: not just a passing fad!
In the first of four guest posts on how manufacturing firms can improve their marketing and communications social media expert Liz Thursfield from Ariadne’s Thread asserts that social media is not just a passing fad. Do you have your head in the sand as far as social media is concerned? Are you shrugging it off as a fad, or as a “soft” and “fluffy” optional addition, that your company can manage without? Many manufacturing and engineering companies are run on traditional lines with the emphasis being on sales to shift products. There is an aversion to putting effort into marketing as
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Black Country steel firm records a 50% increase in turnover but warns of an uncertain future for UK manufacturing
Oldbury based Malthouse Engineering recorded a 50% increase in turnover in 2011 compared to 2009. “We are delighted to see group turnover increase, its a testament to our workforce who work hard to continually offer a great service to our customers. This shows that as a country we are starting to move out of the financial situation we have faced over the last two years. At Malthouse Engineering we have seen an up turn in orders from existing customers but also significant interest in our services from new customers.” says Roy Taylor, Managing Director. Malthouse Engineering are the UKs largest steel
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4 expert views on how manufacturing firms can improve communication and marketing
Over the last few weeks we have seen and heard positive news about British manufacturing, the Purchasing Managers Index suggested that manufacturing growth was at a 10 month high in March and at the manufacturing conference in Telford, run by the University of Wolverhamption we heard some upbeat comments from the Chief Economist of the Engineering Employers Federation, Lee Hopley. Lee told us that EEF research has found that manufacturing firms are confident in the growth potential of emerging and new markets with the majority of the EEFs members predicting increased productivity in 2012. Despite these positives, from talking to other engineers and contacts in the industry many believe
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