The Malthouse blog

In the final guest blog of this series Mike Hayward explains the importance of keeping your existing customers happy and makes suggestion about how we can do this. What is cheaper? Going out and getting a new customer or selling more to an existing customer? Marketing literature is full of evidence that that it is far cheaper to sell more to an existing customer than it is to go out and find a new one. Customers are often neglected as a source of new business but they are usually the first and best place to turn when you are trying to

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In the third of our guest blog posts Adam Tipper, Director of Pressvine Worldwide talks about how manufacturing firms can make news out of their everyday trading activities. As a Director of Pressvine Worldwide Limited (a sister company to the Made in the Midlands manufacturing initiative), over the past 12 months I have helped a number of member companies receive recognition in national media for the work that they do 24/7 365 days a year. A lot of them often say “we don’t do anything newsworthy”, only for me to then dig a little deeper and find that, with an

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In the second of our guest blog posts Senior Regional Director of Business For Breakfast Stuart Walton outlines the 6 deadly networking mistakes to avoid at all costs.   There is a definite art to networking one of the most powerful marketing techniques that you can use to further your business objectives. It’s not something that is hard to master – just use your common sense – and steer clear of doing any of the following: MISTAKE #1 Not listening. Of course we are all there to sell ourselves, but if we don’t connect with anyone, people will run a

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In the first of four guest posts on how manufacturing firms can improve their marketing and communications social media expert Liz Thursfield from Ariadne’s Thread asserts that social media is not just a passing fad.    Do you have your head in the sand as far as social media is concerned? Are you shrugging it off as a fad, or as a “soft” and “fluffy” optional addition, that your company can manage without? Many manufacturing and engineering companies are run on traditional lines with the emphasis being on sales to shift products. There is an aversion to putting effort into marketing as

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